Training: Web Copywriting for SEO

January 28 2009, 11:00am

Our colleagues organise on 6th February a training on web-oriented copywriting techniques that can make your website more compelling, more user-centered and more search engine-friendly. A quick overview of the agenda: * Writing through the eyes of users

o How people read online o Demo eyetracking movies o Enhancing scannability o Text matters! * Interactive extras & exercises:

o Some quick-scan remarks on participants’ web site copy o How to write good titles o Make text shorter * Writing through the eyes of the robots

      o How do search engines read your website?
      o Meta tags
      o Important page elements for SEO optimization
      o Text formatting
      o Tools & Tricks

Info and registration on The Reference website.