Schweppesonality, here’s the making-of

December 9 2010, 11:30pm

The Schweppes brand is working on a global rebranding, together with Emakina/Agency. Emakina/Agency has now launched the Schweppesonality: an unparalleled activation campaign based on an immersive viral film that uses social media as a booster. This launch campaign is all about the fans of the brand, charismatic, unexpected and inspiring personalities. In other words: true Schweppesonalities. The interactive video, which is connected to their Facebook account, invites them to take part in a unique immersive experience: to live as a star during an exclusive photo shoot and to shine on the cover of a well-known magazine. Now, you can discover the exclusive making-of of this unusual campaign.