A fairytale campaign for Luxus

February 17 2010, 8:17am

Shoe retail chain Luxus will open the doors of two new shops on 26 February and 5 March. They have chosen Emakina/Media for the campaign on the opening. The result: a multi-support attack plan. The launch will be communicated through a campaign on two grand VIP evenings that will be the central theme in all different media. - A radio campaign on Contact and Nostalgie. The theme: Cinderella is no longer looking for her Prince Charming but for her shoe. The commercial invites listeners to subscribe to the VIP evening via a text message. - An advertorial in Le Soir and La Voix du Nord that allows reader to discover the Luxus brand. - Banners in the local press that invite readers to subscribe to the evening. All communication leads to the mini-site http://www.luxus.be where surfers enter the universe of the VIP event, where they can subscribe and find more information on the opening of the two shops.