New trainings by Emakina/Perform @ The Reference

September 2 2009, 12:51am

Do you want to… … optimize your website for search engines yourself? … successfully advertise your products or services with Google Adwords? … interpret visitor statistics and learn how they are the driver for a more successful site? Then Emakina/Perform team @ The Reference has just the thing for you: a series of 5 trainings, all focusing on improving the performance of your website. Our previous trainings were a great success, so we organized 5 more for you! Google Analytics: Actionable Business Insights Some of the addressed topics: Learn how to define key performance indicators for your website Learn how to use Google Analytics data to get real actionable insights Learn how to use advanced segmentation and custom reports to your benefit View full agenda or register here Google Analytics: Advanced Implementation Some of the addressed topics: Advanced configuration and optimization of your Google Analytics account Learn how to customize the tracking code for campaigns, e-commerce and web 2.0 applications Learn how to take benefit from segmenting and filtering on a profile level View full agenda or register here Conversion marketing: Landing Page Optimization Some of the addressed topics: Learn how you can improve conversion by building the perfect landing page How to measure and understand conversion with web analytics See the benefits from split testing to increase conversion View full agenda or register here Search Engine Optimization: become a SEO expert Some of the addressed topics: Understand all aspects of optimizing your website for search engines How to increase relevancy, authority and trust of your site (from the search engine’s perspective) Key performance indicators for measuring your (or your agencies) SEO success View full agenda or register here Search Engine Advertising: become a Google Adwords expert Some of the addressed topics: Learn how to set up a successful campaign with targeted ads and keywords yourself Essential keyword and bidding strategies giving you a vast advantage over the competition Integrate your SEA campaign in your other media for maximum success View full agenda or register here