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I posted to blog.emakina.com
Emakina Academy’s keynotes just arrived!
If you didn’t get the chance to be with us at our last Emakina Academy on Facebook Marketing, you will find all the keynote presentations here. Facts, figures and sexy ideas. [continue]
October 10 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Facebook wins Places in the geo-localised marketing race
Facebook has officially announced the launch of its localisation service, called Places. The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter… [continue]
September 20 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Shopkick gives multichannel experience a kick!
It was hard to miss the launch of Shopkick (New York Times, Techcrunch or KNTV Press Here). This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do… [continue]
September 13 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Location-based social networks: an opportunity for real-life retailers
Make no mistake about location-based services. There’s more to consider than their current low number of users, especially when you take into account the potential they offer to retailers who can learn much, much more about their customers. At the… [continue]
August 5 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Some thoughts on the future of agencies, iAds and the iPad
Brice Le Blévennec, Emakina’ Chief Visionary Officer gave this interview (in french) during Think Big, the annual event gathering the Digital communication professionals. He elaborates on the future of digital agencies, the new iAd format and his new toy, the… [continue]
May 21 2010, 1:38am | Comments »
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I posted to blog.emakina.com
Back to the future… of Marketing & Research
The 4th of May BAQMaR & Febelmar will give the stage to 10 marketers, advertisers and researchers who are willing to share their “Vision on the future of marketing or research” during an inspirational session. Brice will be one of… [continue]
April 26 2010, 8:00am | Comments »
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I posted to blog.emakina.com
Brice talks about the death of traditional advertising
PUB and BFM Today recently invited Brice Le Blévennec for a filmed interview on the inertia of traditional media. How can press groups and advertisers adapt themselves to better respond to the evolution of society? Our visionary of the world… [continue]
March 3 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Pepsi invests 20M$ in Attention Marketing
After 23 years of presence at the Superbowl, the greatest unifying event that makes every creative mind drool, Pepsi has decided to stop investing in Superbowl advertising, which costs no less than 20 million dollars. So, what are they going… [continue]
January 15 2010, 2:45am | Comments »
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I posted to youtube.com
Brice le Blévennec (Emakina) during Digital First Marketing…
November 17 2009, 12:21am | Comments »
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I posted to blog.emakina.com
All the honors for ING Lion Deposit
“ING Lion Deposit” did it again! The jury of the Interactive Media Awards has decided to give the “Outstanding Achievement Award” to the ING Lion Deposit viral campaign under the ‘Banking’ category. The Outstanding Achievement award is an extremely challenging… [continue]
November 11 2009, 8:24am | Comments »
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I posted to blog.emakina.com
Le premier baromètre groupeReflect – TrendyBuzz de l’Attention Marketing
groupeReflect et TrendyBuzz viennent de publier le premier baromètre de l’Attention Marketing : classement des 50 premières marques internationales générant le plus d’attention dans l’environnement francophone. La mesure de référence est l’Attention-Rate qui évalue l’attention accordée par les consommateurs aux… [continue]
October 7 2009, 9:26am | Comments »
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I posted to blog.emakina.com
Emakina Academy : Interactive Marketing in 2015
How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless.… [continue]
September 22 2009, 7:50am | Comments »
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I posted to blog.emakina.com
Win Wine with new Delhaize Game
Everyone envoys a nice wine. The Delhaize Wine Exhibition, which has just started, is a nice opportunity to get some excellent wine on fantastic conditions. For this occasion, Emakina, just launched a really fun online game: Delhaize Wine Game. You… [continue]
September 15 2009, 1:05am | Comments »
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I posted to blog.emakina.com
Attention Marketing, le livre blanc
Aujourd’hui, la vraie performance d’une marque ne se calcule plus en temps d’exposition, en nombre de pages vues, ou en nombre de clics. Elle se mesure dans l’attention générée chez le consommateur. Ce concept d’Attention Marketing, groupeReflect l’a bien compris,… [continue]
September 12 2009, 6:57am | Comments »
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I posted to blog.emakina.com
New trainings by Emakina/Perform @ The Reference
Do you want to… … optimize your website for search engines yourself? … successfully advertise your products or services with Google Adwords? … interpret visitor statistics and learn how they are the driver for a more successful site? Then Emakina/Perform team… [continue]
September 2 2009, 12:51am | Comments »
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I posted to youtube.com
Dramatic Shift in Marketing Reality
Companies, marketers and advertising agencies are facing a…
December 30 2008, 9:02am | Comments »
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I posted to youtube.com
Being meaningful [all about Steve Jobs.com]
In this exclusive video shot in 1997, Steve…
August 20 2008, 6:15pm | Comments »
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