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I posted to blog.emakina.com
MONA, the movie
groupeReflect and Design is Dead‘s project ‘MONA’ or Museum Of Neverending Art was launched in the good company of its “making of” video, as requested by Microsoft. Instead of a dry technical tutorial on how MONA demonstrates Internet Explorer 9′s… [continue]
November 24 2010, 2:43am | Comments »
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I posted to blog.emakina.com
Facebook wins Places in the geo-localised marketing race
Facebook has officially announced the launch of its localisation service, called Places. The launch was more than just the launch of a simple feature: it is also a way to move the geo-localised social functionalities out of its early adopter… [continue]
September 20 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Microsoft launches the IE9 with Design is Dead and groupeReflect
Wednesday, Microsoft launched its beta version of Internet Explorer 9, the new enriched version of its navigator, with groupeReflect and Design is Dead, who won the pitch involving some of the most creative agencies in the world and by this… [continue]
September 16 2010, 11:14pm | Comments »
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I posted to blog.emakina.com
Shopkick gives multichannel experience a kick!
It was hard to miss the launch of Shopkick (New York Times, Techcrunch or KNTV Press Here). This mobile application, now available on iPhone and soon on Android, allows you to gather points, called kickbucks, for each action you do… [continue]
September 13 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Location-based social networks: an opportunity for real-life retailers
Make no mistake about location-based services. There’s more to consider than their current low number of users, especially when you take into account the potential they offer to retailers who can learn much, much more about their customers. At the… [continue]
August 5 2010, 11:00pm | Comments »
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I posted to blog.emakina.com
Pepsi invests 20M$ in Attention Marketing
After 23 years of presence at the Superbowl, the greatest unifying event that makes every creative mind drool, Pepsi has decided to stop investing in Superbowl advertising, which costs no less than 20 million dollars. So, what are they going… [continue]
January 15 2010, 2:45am | Comments »
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I posted to blog.emakina.com
Emakina/Motion and groupeReflect produce new films for the Panasonic HD portal
Recently, groupeReflect developed a relational programme for Panasonic Viera in the framework of which Emakina/Motion was put in charge of the design, direction and post-production of 20 films for the HD portal of Panasonic France. These films highlight the features… [continue]
November 30 2009, 6:53am | Comments »
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I posted to blog.emakina.com
Attention Marketing, le livre blanc
Aujourd’hui, la vraie performance d’une marque ne se calcule plus en temps d’exposition, en nombre de pages vues, ou en nombre de clics. Elle se mesure dans l’attention générée chez le consommateur. Ce concept d’Attention Marketing, groupeReflect l’a bien compris,… [continue]
September 12 2009, 6:57am | Comments »
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I posted to blog.emakina.com
I Love Lumix
Our French agency groupeReflect just launched I Love Lumix, a product-based community promoting the Lumix digital camera by Panasonic on the French market. After registering on the platform, users are able to publish pictures, share tips and tricks, meet other… [continue]
May 25 2009, 4:00am | Comments »
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I posted to blog.emakina.com
4 WebAwards for Emakina Group
A fruitful harvest for Emakina Group agencies at the WebAwards 2008 : - “Outstanding Website” for BrusselsAirlines.com. As online sales account now for 30% in the total turnover of this airline company, we’re quite proud to build and manage this… [continue]
September 12 2008, 1:05am | Comments »
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