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I posted to blog.emakina.com
Pepsi invests 20M$ in Attention Marketing
After 23 years of presence at the Superbowl, the greatest unifying event that makes every creative mind drool, Pepsi has decided to stop investing in Superbowl advertising, which costs no less than 20 million dollars. So, what are they going… [continue]
January 15 2010, 11:45am | Comments »
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I posted to blog.emakina.com
Emakina/Motion and groupeReflect produce new films for the Panasonic HD portal
Recently, groupeReflect developed a relational programme for Panasonic Viera in the framework of which Emakina/Motion was put in charge of the design, direction and post-production of 20 films for the HD portal of Panasonic France. These films highlight the features… [continue]
November 30 2009, 3:53pm | Comments »
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I posted to blog.emakina.com
Attention Marketing, le livre blanc
Aujourd’hui, la vraie performance d’une marque ne se calcule plus en temps d’exposition, en nombre de pages vues, ou en nombre de clics. Elle se mesure dans l’attention générée chez le consommateur. Ce concept d’Attention Marketing, groupeReflect l’a bien compris,… [continue]
September 12 2009, 3:57pm | Comments »
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I posted to blog.emakina.com
I Love Lumix
Our French agency groupeReflect just launched I Love Lumix, a product-based community promoting the Lumix digital camera by Panasonic on the French market. After registering on the platform, users are able to publish pictures, share tips and tricks, meet other… [continue]
May 25 2009, 1:00pm | Comments »
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I posted to blog.emakina.com
4 WebAwards for Emakina Group
A fruitful harvest for Emakina Group agencies at the WebAwards 2008 : - “Outstanding Website” for BrusselsAirlines.com. As online sales account now for 30% in the total turnover of this airline company, we’re quite proud to build and manage this… [continue]
September 12 2008, 10:05am | Comments »
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