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I posted to blog.emakina.com
And CRM becomes social
Today most companies use Customer Relationship Management programs (CRM). Purpose: to get to know their customers better by getting a broad-spectrum view of the entire cycle of interactions that have already taken place with the various contact points of the… [continue]
June 16 2010, 5:56am | Comments »
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I posted to blog.emakina.com
Crowdsourcing for companies
If you closely follow new technologies, you are bound to have heard of the term Crowdsourcing. This concept, which was invented by two journalists of the magazine Wired, is a new approach through which a company outsources a number of… [continue]
April 6 2010, 5:20am | Comments »
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I posted to blog.emakina.com
The revenge of the structured Web
Let me take you back to the middle of the nineties. At that time, there were two different, competing and radically opposed schools when it came to the future of digital networks. The first school, represented by Compuserve, defended a… [continue]
February 3 2010, 3:39am | Comments »
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I posted to blog.emakina.com
Trends-to-be for 2010 in Gael magazine
In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication. As often, the team of Emakination was consulted, resulting in a… [continue]
January 20 2010, 9:06am | Comments »
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I posted to blog.emakina.com
What’s the difference between Twitter and Facebook?
In short, there are two ways to model human relationships in software. An “asymmetric” model is how Twitter currently works. You can “follow” someone else without them following you back. It’s a one-way relationship that may or may not be… [continue]
December 2 2009, 9:58am | Comments »
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I posted to blog.emakina.com
Emakina Academy : Interactive Marketing in 2015
How will interactivity manifest itself in the coming years? What will interactive marketing look like? And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless.… [continue]
September 22 2009, 7:50am | Comments »
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