L’agence Emakina vient d’être choisie par Facebook® pour intégrer son programme Facebook Preferred Developer Consultant (PDC). Ce programme vise à orienter les annonceurs et les organisations vers les agences possédant des compétences qualifiées et avancées pour développer et intégrer des applications Facebook pour les marques. En tant que « consultant développeur préféré de Facebook », Emakina continuera d’intégrer les nouveautés de Facebook (fonctionnalités, applications, etc..) dans les stratégies de communication qu’elle développe pour ses clients. Avant de désigner l’agence comme membre du programme PDC, Facebook a examiné les différentes campagnes et applications développées par Emakina et évalué son expertise en matière d’intégration de la technologie Facebook dans ses campagnes de communication. En effet, Emakina a mené des stratégies social média ambitieuses en développant des solutions intégrant Facebook notamment pour Schweppes, ING, Powerade,, la Route du Rhum ou encore pour Buffalo Grill avec l’opération de couponing géolocalisée Facebook Deals. Pour Manuel Diaz, président d’Emakina.FR, « Nous sommes très fiers d’avoir été choisis par Facebook pour faire partie du programme PDC. Cette nomination nous donne accès à tout le potentiel et aux meilleures pratiques des services de Facebook afin de proposer à nos clients des stratégies de communication à la pointe en matière d’innovation social marketing. C’est un grand privilège de pouvoir travailler main dans la main avec l’une des entreprises les plus dynamiques et les plus innovantes en matière de social business à l’échelle mondiale. » Plus d’informations sur : http://developers.facebook.com/preferreddevelopers    

This Friday, Emakina hosted this year’s Drupal Code Sprint. During the day, a group of international developers got together to get their hands dirty and work as a team on certain topics like Views 3, Services 3, Drupal 7 core, HTML 5, Glossary for D7, Sharepoint and Dita. Pictures by Didier Mission :

Getyoo, a company providing solutions to retrieve digital media via contactless smartcards announces a partnership with PingPing, Belgacom venture dedicated to mobile payment. By deciding to merge both services into one single smartcard using NFC technology, the businesses aim to quickly reach new market segments. Concretely PingPing tags, NFC (Near Field Communication) stickers or smartcards enabling to pay for purchases of products and services, will now also be used to collect digital media through Getyoo. This joint offer will allow to target both the event industry (Getyoo’s core business) and the retail sector. “We immediately saw an obvious correlation between our services,” stated Stijn Vander Plaetse, vice president of Belgacom Innovation “our clients who receive PingPing tags to make payments at cash desks could get additional benefits that will, for example, allow them to select recipes in a supermarket aisle using the same tag.” “Similarly,” added Alexis Tinel, CEO of Getyoo, “in addition to having the possibility of selecting digital catalogues or media on trade shows’ stands, a visitor will be able to buy a can of coke with the same tag.” This collaboration between an innovative Belgian start up and the Belgacom Group is a good example of the Belgacom Business Accelerator Program. The goal of this program is to open Belgacom Group assets, in this case PingPing NFC solutions, to help partner to accelerate their growth in a win-win mode. Getyoo and PingPing have signed their partnership agreement in September 2010. Today the product is finished and ready to be launched on the market. At first step, it will be directed to very targeted actors but the plan is to develop large scale projects in a near future. The arrival of new smartphones and mobile phones having NFC technology embedded will help to quickly spread NFC solutions in the coming months.

Brice Le Blevennec, CVO Welcome to a new era, the digital era. I am convinced that in the future, we will look back at the beginning of the third millennium and realize this was the moment a new era has begun. The rules of the game are changing. We enter a new world of superheroes, aka Digital Natives. Remember the time when we were all living in the anologue era? This ancient world was all about scarcity: scarcity of resources and raw materials, scarcity of communications means, scarcity of information, scarcity of means on how to reach your audience. In the new digital world, we are literally collapsing under the abundance of the offer. By choosing bits over atoms, some basic economy rules have immediately become obsolete. There is no technical limit anymore when it comes to the distribution of immaterial products and services. Before, if we wanted to share a good, we had to divide it. Two verbs that had become synonyms. In the digital world however, when we want to share a digital good, it is multiplied and value is created ex nihilo. Cultural goods and knowhow have become benefits for everyone. Music, films, games, television, books,… : very little of the cultural production escapes this groundswell. Knowhow is available in all digital channels, websites, forums, blogs, e-mails, online communities, starting with Wikipedia. Even relationships between people are multiplied, as shown by the success of social networks such as Facebook and Twitter. In just a few decennia, the Digital Immigrants will have left the building. The world will be made of nothing but Digital Natives, a new generation that has never known a world without the Internet. A generation that considers smartphones as an integrated part of their existence, as to them, it will be the most natural thing to be continuously connected to a network. The human species has undergone a technological mutation. Without us knowing it, and it has happened more quickly than a DNA evolution. Digital Natives are similar to the cyborgs we can read about in the sci-fi novels of the middle of the 20th century. They have superpowers that were barely imaginable a hundred years ago. They have godlike skills: they have instant access to almost all information via Google, to video via YouTube, to knowledge via Wikipedia. They are informed about every event throughout the world, via Twitter and RSS feeds. They know how their friends are doing via Facebook and Netlog. They can communicate in images and sound via Facetime and Skype. They can attend all events via Qik or Ustream. They can catch up on millions of works via Amazon Kindle and iBook. They can listen to music via Spotify or watch a movie via Netflix. They can record memories using photo or high-definition video. They can publish anything, anytime, anywhere, to all people around the globe, via their blog or podcasts… This new generation will have access to infinite and inexhaustible libraries. As a result, they will gradually lose the willingness to consume. Why would they keep physical objects when everything is available via their keyboards, at ridiculous prices? Why would they continue to store boxes and CDs in their houses, when everything is available in a digital format? The simple fact of owning something will tend to disappear, at the same rate as all human knowledge is being digitalized. The communicator in Star Trek, the cyberspace created by William Gibson, the newspeak of Oceania in 1984 by Georges Orwell, Xanadu by Ted Nelson, the futurist terminals of Minority Report by Philip K. Dick: they have become reality. As much so as Paul Otlet’s Mundaneum and the universal library of Borgès, who are two intellectuals how had both dreamed of total and absolute knowledge. It seems their project will be realised and finalised. However, in this wonderful or monstrous digital world (the adjective depends on you being a consumer or a dealer in immaterial goods), these Digital Natives, demiurges beyond the barriers of the material, will still have one life, and a day will still have 24 hours. New technologies can multiply everything, but not seconds and minutes. At the one hand we will have numerous sources of infinite joy, at the other hand time will still be finite. This anthropological mutation will force advertisers to fundamentally evaluate the relationship they have with their clients. Consumption will not be a goal and a value as such, so companies will have to learn how to transform their brands in vectors of meaning: how can my products, services, messages, campaigns, … help consumers to give added value to their existence? How can I help my clients to make the right choice out of an infinite availability of choices? How can I help them to make the choice that will really correspond to their needs and expectations? In the coming years, companies will have to find answers to all these fundamental challenges… Brice Le Blévennec

Make no mistake about location-based services. There’s more to consider than their current low number of users, especially when you take into account the potential they offer to retailers who can learn much, much more about their customers. At the beginning of this week, Forrester published a study on LBSNs or Location-based social networks. Only 4% of adult US surfers have already used an LBSN service, and only 1% uses it at least once a week. Although it is connected to Facebook and Twitter, the real interest of Foursquare is limited to the ego boost when one wins points and badges. But back now to the enormous potential of LBSNs, especially when it comes to click & mortar strategies. We see two reasons for that. First of all, the mobile phone is gaining field in the buying process and context. In its 2009 study, called The Emerging Opportunity in Mobile Commerce, Forrester found that of all Americans having used their mobile to buy a product, 62% have used it to find a shop nearby with the product on stock. 42% used their mobile to look for information on a product in the shop and 39% used it to compare prices within the shop itself. To those who can’t see what this may lead to in the near future, we would recommend they have a look at this demo by Pattie Maes of the MIT. Retailers such as Fnac have understood. They offer a barcode scan in their mobile application. And they link it to their loyalty card system. This week CardStar announced it would link its application with Foursquare. CardStar’s mobile application has already been downloaded over 1,4 million times. It offers the possibility to group physical loyalty cards in just one mobile application. This functionality is interesting because it increases levels as the customer knowledge increases. The activation of the card is only done when a payment is made but when you link the app to Foursquare, it is active the moment you step into the store. Just like an e-commerce site that can track the number of connections of a client and his or her interest in products, the interconnectivity between the LBSN and the loyalty card is the key to a better customer knowledge in the physical network. Taking things still further, it could lead to an integrated physical and digital customer knowledge. As a result, retailers but also restaurant chains should digitalise their loyalty cards and link them with LBSNs, whilst pushing offers that reward customers who flag their shop. The LBSNs offer the opportunity to enhance the offer, service and customer knowledge: it would be a pity if retailers didn’t take it… by Olivier Legris

Brice Le Blévennec, Emakina’ Chief Visionary Officer gave this interview (in french) during Think Big, the annual event gathering the Digital communication professionals. He elaborates on the future of digital agencies, the new iAd format and his new toy, the iPad.

What’s running behind the curtains of successful websites? The answer is simple: content management. Yet how can you manage online content in a cost efficient way and avoid the webmaster bottleneck? How can you manage web content in multiple languages? Or approve web content according to complicated communication policies? How can content management integrate with CRM systems, web analytics and search engines? How can you speed up content publishing and time-to-market of websites? Find out all of this and more during this Content Management Forum, an all-day event that will include a session by Philip Achten, our Technical Consultant at The Reference. He will explain how The Reference realized the intranet and knowledge base of Attentia based on Sitecore CMS with a taxonomy and facetted search. Register here.

http://revision3.com/unboxingporn We all love gadget unboxing videos. The voyeuristic and vicarious thrill of watching somebody open up a new gadget is as thrilling as window shopping but as entertaining as paint drying. It doesn't have to be that way. Join us for our first rather sexy undressing of Apple's new iPad.

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Let me take you back to the middle of the nineties. At that time, there were two different, competing and radically opposed schools when it came to the future of digital networks. The first school, represented by Compuserve, defended a structured architecture of the web: Compuserve built a closed system with its own nomenclature and its own applications that were not accessible to non-subscribers. Others, including key players such as AOL and even Apple, offered access to their deceased eWorld to the first forerunners who paced the stammering network. The second school was the school of the World Wide Web, an invention by Tim Berners-Lee and the Belgian Cailleaux. It was an anarchic, decentralised network that was open to any surfer connected to the web. I remember having a passionate discussion about it with Michel Bauwens back in 1995. I was in favour of the well-ordered Compuserve model whereas he defended the Web. The rest of the story is no mystery: Michel has won the battle. I was right too soon, which meant I was wrong at the time… Because it took many more years before Google corrected my final point of criticism to the web by making the information that could be found here and there in the chaos of the World Wide Web accessible to everyone. Today, we witness a return of the walled gardens, of controlled content according to a set architecture: Netlog, MySpace, LinkedIn, Xing, Viadeo, Orkut, Virb, Bebo,… The best representative of this trend is no other than the social network Facebook and its 265 millions of worldwide users. Like Compuserve, Facebook is a private club whose membership requires a subscription. Its content is divided into groups and pages, with a common navigation and standard functionalities. But the business model has changed: one no longer has to pay for access with his credit card but pays by seeing advertising messages. This return to isolated universes is even more important as the Internet access has become more and more heterogeneous: on top of a computer with a navigating system, we see the boom of mobile phones, portable gaming devices, living room devices,… There are now many ways to access the net. It is no coincidence Facebook has developed tailored versions for the Xbox, iPhone and Android. This diversification follows the pace of the behaviour of surfers who want to connect to the Internet, anytime, anywhere. The structured content platforms can easily develop interfaces that are adapted to these terminals, which gives them a benefit compared to the de-structured web, a galaxy of numerous interfaces and disparate data. This evolution has an interesting question for brands in store: should they put up their base in the anarchic web, migrate their presence to Facebook-like environments or should they create ex nihilo a universe with their own colours and multiply access interfaces? When you are a worldwide player, this problem probably has different terms since this type of company has the resources to deliver on all the options in order to ensure an optimal and coordinated brand experience: Web, iDTV, Xbox, PS3, Wii, iPhone, Windows Phone, Symbian,… But players in other leagues will be faced with a harder choice since they will have to choose a limited number of entry points to their brand universe. A strategic challenge for the years to come… Brice Le Blevennec

This collaboration between The Wonderfactory and Time, Inc. is an excellent example of how tablets will enable the creation of innovative, addictive experiences by publishers, media companies, and advertisers.

Getyoo (pronounce Get You) is a free web-based platform allowing people to gather all their social activity on the web. The novelty of the platform is the Clickey, a wireless key allowing users to connect to people, objects and ‘things’ in real life. In just a click, people can send and receive informations. Clickey is the electronic combination of a business card and an electronic carrier bag for anything you’d want to carry around. There are also Tags, small stickers containing any info that can be sticked on almost every object! Clickey’s can read Tags and retrieve information linked to them: product details, user’s manuals, videos, websites or personalized offers. The official release will be in a couple of months but the team regularly send invitations to join the Getyoo beta. So don’t hesitate to click, connect & share.

How will interactivity manifest itself in the coming years? What will interactive marketing look like?  And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015. During this Emakina Academy, you will:

Take a look into the future of interactive marketing. Discover an exciting future that interconnects everything, everywhere, all the time and erases the borders between the physical and worlds. Learn how mobile technologies will create unlimited possibilities for making interactive communication a new part of life. Know how to engage in an authentic positive word of mouth to raise brand awareness and drive direct sales through social shopping. Understand the connections between emerging trends and design thinking (graphic design, web design, or simply in design in general).

Register online : http://www.emakina.com/academy and follow us on Twitter and Facebook.

This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE, http://www.xplane.com. You can follow us on Twitter at http://www.twitter.com/xplane

The Web Content Management (WCM) market is a very evolving and very competitive landscape with thousands of providers of WCM solutions in several ranges. For decision makers it’s not always easy to reveal which solution is right for them; enabling them to generate higher business value in their Web presence. Gartner’s Magic Quadrant for WCM (MQ) aims to help decision makers understanding the fresh vitality in the WCM market. WCM solutions in their traditional form are no longer enough from a business perspective; the several mergers and acquisitions during the last years in the WCM landscape show that WCM solutions are synergizing with other ECM components like Digital Asset Management (DAM), content-centric collaboration, records- and document management (DM). On top of that organizations often augment WCM tools with capabilities including multivariate testing, search engine optimization, ad-insertion, search and recommendation technology to help achieve the desired results from their overall Web presence. Gartner identifies the following key trends currently shaping the WCM market further:

enhanced usability for non-technical users increased popularity of open source solutions greater interest in Software as a Service (SAAS) offerings growing importance of dynamic context-based content delivery

It’s really a pity that even though there is a clear trend towards open source, no single open source solution was able to make it to the MQ. In fact, Garner’s exclusion criteria make it somehow impossible for an open source solution to enter it. I give an example: “the total software revenue (licenses, updates,…) of the vendor should exceed 8 million dollars”. Of course the ‘pure’ open source solutions will probably never ever reach that figure, since they are totally free of license cost! Maintenance and support is often provided through a network of partners and not directly by a vendor. There is also inconsistency with the Forrester Wave for WCM (which is, by the way, not including any open source neither). Forrester Research ranks Oracle “only” sixth after SDL Tridion, Autonomy Interwoven and a few others. Gartner ranks Oracle (=Stellent) as the leader in their MQ because of its ability to integrate with other Oracle products, including their CRM system. I’m not really a fan of big monolithic ‘vendor locked-in’ solutions reaching far beyond the boundaries of what I’d define as WCM and which is opposed to the ‘loosely coupled’ & ‘separation of concerns’ principle. Another thing to keep in mind while reading the report is that many of Gartner’s evaluation remarks have to do with a vendor’s “marketing effectiveness”, “communication” and “awareness”; things that might be more relevant to investors and other vendors but not so much to buyers. The report is from that perspective often too high-level and strategic ignoring the details that are often so important. I’m following Tony Byrne from CMS Watch here stating ‘To evaluate a WCM solution the vendor’s story does not really matter, what they actually do matters’. Even though the MQ contains valuable information about the WCM market our advice is not to use it as your only source in the decision process for your WCM and to look at it from the right perspective: keeping in mind that it is not purely an evaluation of WCM solutions, otherwise it could be misleading.

The Web Content Management (WCM) market is a very evolving and very competitive landscape with thousands of providers of WCM solutions in several ranges. For decision makers it’s not always easy to reveal which solution is right for them; enabling them to generate higher business value in their Web presence. Gartner’s Magic Quadrant for WCM (MQ) aims to help decision makers understanding the fresh vitality in the WCM market. WCM solutions in their traditional form are no longer enough from a business perspective; the several mergers and acquisitions during the last years in the WCM landscape show that WCM solutions are synergizing with other ECM components like Digital Asset Management (DAM), content-centric collaboration, records- and document management (DM). On top of that organizations often augment WCM tools with capabilities including multivariate testing, search engine optimization, ad-insertion, search and recommendation technology to help achieve the desired results from their overall Web presence. Gartner identifies the following key trends currently shaping the WCM market further:

enhanced usability for non-technical users increased popularity of open source solutions greater interest in Software as a Service (SAAS) offerings growing importance of dynamic context-based content delivery

It’s really a pity that even though there is a clear trend towards open source, no single open source solution was able to make it to the MQ. In fact, Garner’s exclusion criteria make it somehow impossible for an open source solution to enter it. I give an example: “the total software revenue (licenses, updates,…) of the vendor should exceed 8 million dollars”. Of course the ‘pure’ open source solutions will probably never ever reach that figure, since they are totally free of license cost! Maintenance and support is often provided through a network of partners and not directly by a vendor. There is also inconsistency with the Forrester Wave for WCM (which is, by the way, not including any open source neither). Forrester Research ranks Oracle “only” sixth after SDL Tridion, Autonomy Interwoven and a few others. Gartner ranks Oracle (=Stellent) as the leader in their MQ because of its ability to integrate with other Oracle products, including their CRM system. I’m not really a fan of big monolithic ‘vendor locked-in’ solutions reaching far beyond the boundaries of what I’d define as WCM and which is opposed to the ‘loosely coupled’ & ‘separation of concerns’ principle. Another thing to keep in mind while reading the report is that many of Gartner’s evaluation remarks have to do with a vendor’s “marketing effectiveness”, “communication” and “awareness”; things that might be more relevant to investors and other vendors but not so much to buyers. The report is from that perspective often too high-level and strategic ignoring the details that are often so important. I’m following Tony Byrne from CMS Watch here stating ‘To evaluate a WCM solution the vendor’s story does not really matter, what they actually do matters’. Even though the MQ contains valuable information about the WCM market our advice is not to use it as your only source in the decision process for your WCM and to look at it from the right perspective: keeping in mind that it is not purely an evaluation of WCM solutions, otherwise it could be misleading.

The Web Content Management (WCM) market is a very evolving and very competitive landscape with thousands of providers of WCM solutions in several ranges. For decision makers it’s not always easy to reveal which solution is right for them; enabling them to generate higher business value in their Web presence. Gartner’s Magic Quadrant for WCM (MQ) aims to help decision makers understanding the fresh vitality in the WCM market. WCM solutions in their traditional form are no longer enough from a business perspective; the several mergers and acquisitions during the last years in the WCM landscape show that WCM solutions are synergizing with other ECM components like Digital Asset Management (DAM), content-centric collaboration, records- and document management (DM). On top of that organizations often augment WCM tools with capabilities including multivariate testing, search engine optimization, ad-insertion, search and recommendation technology to help achieve the desired results from their overall Web presence. Gartner identifies the following key trends currently shaping the WCM market further:

enhanced usability for non-technical users increased popularity of open source solutions greater interest in Software as a Service (SAAS) offerings growing importance of dynamic context-based content delivery

It’s really a pity that even though there is a clear trend towards open source, no single open source solution was able to make it to the MQ. In fact, Garner’s exclusion criteria make it somehow impossible for an open source solution to enter it. I give an example: “the total software revenue (licenses, updates,…) of the vendor should exceed 8 million dollars”. Of course the ‘pure’ open source solutions will probably never ever reach that figure, since they are totally free of license cost! Maintenance and support is often provided through a network of partners and not directly by a vendor. There is also inconsistency with the Forrester Wave for WCM (which is, by the way, not including any open source neither). Forrester Research ranks Oracle “only” sixth after SDL Tridion, Autonomy Interwoven and a few others. Gartner ranks Oracle (=Stellent) as the leader in their MQ because of its ability to integrate with other Oracle products, including their CRM system. I’m not really a fan of big monolithic ‘vendor locked-in’ solutions reaching far beyond the boundaries of what I’d define as WCM and which is opposed to the ‘loosely coupled’ & ‘separation of concerns’ principle. Another thing to keep in mind while reading the report is that many of Gartner’s evaluation remarks have to do with a vendor’s “marketing effectiveness”, “communication” and “awareness”; things that might be more relevant to investors and other vendors but not so much to buyers. The report is from that perspective often too high-level and strategic ignoring the details that are often so important. I’m following Tony Byrne from CMS Watch here stating ‘To evaluate a WCM solution the vendor’s story does not really matter, what they actually do matters’. Even though the MQ contains valuable information about the WCM market our advice is not to use it as your only source in the decision process for your WCM and to look at it from the right perspective: keeping in mind that it is not purely an evaluation of WCM solutions, otherwise it could be misleading.

http://www.theautomaticfilmmaker.com Technologic Overkill is the first music video shot on an iPhone 3GS. The song by XFYA accompanies the plight of a little blue robot and his attempt to be relevant in an increasingly technological world.

Directed by Steve Ellington http://www.theautomaticfilmmaker.com

Last week at the Convergence Web conference, the AWT asked us to present our vision of the Internet for the next ten years. Very ambitious proposal but the problem is we have no crystal ball and, like a wise man once said: always avoid to make predictions, especially about the future. Anyway, we tried to detect and explain ten major trends that are probably shaping the future of the new media scene. Just tell us in the comments what you think of our analysis.

10 Major Trends in the Internet View more OpenOffice presentations from awt.

Opera's known for thinking ahead. We recognize the future importance of touch interfaces, but there's one surface we haven't yet touched (literally). Get ready to face the future...