For Emakina and Troy, love at first sight was inevitable. On the occasion of Valentine’s Day, Troy and Emakina said “Yes” ! On February 17th, their union was celebrated at The Saint-Cross Church (Flagey, Brussels). Enjoy the movie of the wedding.

On 14 February, Valentine’s day, digital native agency Emakina and communication agency Troy are proud to announce their marriage. A marriage out of love and the birth of the future agency model. This alliance is the result of Emakina’s commitment to reinforce the creativity that is at the heart of their offer in strategic, marketing and technical services. The alliance between Emakina and Troy will enrich the Emakina/Agency team and the existing brand activation services of the agency. Since its foundation, Emakina has combined creativity, technologies and business. These last years, Emakina has invested more in digital tools (Search Marketing, Direct Marketing, Mobile Development, etc.). With the integration of Emakina/Agency, and the integration of Troy, Emakina invests in its creative and conceptual talents. It will offer a unique service on the Belgian market: the creative world will meet the digital world of tools and strategy… to live happily ever after. The Beauty and the Geek The traditional duo ‘creative director / client services director’ no longer matches the evolution of the market and the real needs of our clients. We are convinced that the best partner of a creative director is a digital native, an expert in digital strategy who knows everything about the latest trends, innovation and best practices in the market, who can offer creation the tools it needs to adapt and continuously optimize the message. Towards a new type of creative dynamics: creactivity Before, a creative developed a concept, followed the development and everything stopped once the campaign kicked off. The only thing he still had to do was to wait for the results of the post-test. Now, with the arrival of creactivity, the launch of the campaign is but the beginning of the creative work. Thanks to the union, the analyst will daily feed back on the results of the campaign in order to allow the creative to boost the performance by making the necessary changes. No creative ideas, business ideas The alliance between Emakina and Troy will also allow us to focus our creative energy on ideas that go beyond the communication strategy. Today, advertisers need campaigns but also and foremost, they need creative partners who can propose business ideas by developing tools and programmes in the long term. Ideas that give the marketing strategy a boost and that lead it to sales successes. No Living Apart Together In order to allow this new dynamic to come to life, the entire Troy team will move to the Emakina offices as of March. This includes Didier De Jaeger (the president of Troy, who becomes Executive Partner at Emakina), David Grunewald (the General Manager of Troy becomes responsible for Emakina/Agency), Xavier Bouillon (Creative Director at Emakina), Antoine Wellens (Creative Director at Emakina), and the entire Troy Agency team. And yes… you can share the moment, and add to joy of the newly weds by leaving them a message…

This Friday, Emakina hosted this year’s Drupal Code Sprint. During the day, a group of international developers got together to get their hands dirty and work as a team on certain topics like Views 3, Services 3, Drupal 7 core, HTML 5, Glossary for D7, Sharepoint and Dita. Pictures by Didier Mission :

Emakina is very pleased to host this year’s Drupal Code Sprint this Friday February 4th. During a Code Sprint, a group of international developers get together to get their hands dirty and work as a team on certain topics. This year, the main sprint topics will be Views 3, Services 3, Drupal 7 core, HTML 5 for Drupal, Glossary for D7, Sharepoint (Drupal integration) and Dita documentation. When? Friday February 4th, 2011 – from 9:00 to 18:00 CET Where? @Emakina For more information about this Code Sprint, the Drupal Dev Night and the Drupal Developer Days main event follow this one and only address.

This was 2010 for You ! Happy 2011 from Emakina.

Kinect – the controller-free gaming experience for the Xbox 360 – has invited Emakina’s Brand Activation team for a live test of this new interactive motion gaming tech. For a moment, the whole team became the controller. Jumping, waving, shaking while getting fresh ideas for new projects.

Design is Dead goes for bigger and better! Last week, they packed their bags and moved into its new headquarters!. It took them 1926.83 kilos of manpower to move: 124 boxes, 5 and a half aliens, 4 near-dead plants, 52 terrabytes of server capacity, 19 grey mice and much more to our new headquarters. From now on, your trusted creative force is to be found in the Duboisstraat 50, 2060 Antwerp. You’re more than welcome to pop in for some coffee and a guided tour. For a sneak preview, click right here.

For the fourth year in a row, Emakina supported “Music For Life“. The “Emakina For Life”  team collected 500€ by selling winter drinks and cakes (did I say Glüwein?). Since the amount has been doubled by the Emakina management, it is a total of 1000€ that was donated to Music For Life this year. This allows the Red Cross to buy 200 mosquito nets which will help preventing the spread of Malaria disease. To help the cause, and listen to your favorite tune on StuBru, you can donate on this website.

How will interactivity manifest itself in the coming years? What will interactive marketing look like?  And what will it mean for customers and for companies? Whether you realize it or not the possibilities of interactive technologies for marketers are endless. The 19th Emakina Academy Session invites you to discover those possibilities and capture what could by the highlights of interactive marketing in 2015. During this Emakina Academy, you will:

Take a look into the future of interactive marketing. Discover an exciting future that interconnects everything, everywhere, all the time and erases the borders between the physical and worlds. Learn how mobile technologies will create unlimited possibilities for making interactive communication a new part of life. Know how to engage in an authentic positive word of mouth to raise brand awareness and drive direct sales through social shopping. Understand the connections between emerging trends and design thinking (graphic design, web design, or simply in design in general).

Register online : http://www.emakina.com/academy and follow us on Twitter and Facebook.

Our (former) colleague Joy joined our friends of Borderlinx last week. As a farewell gift, he left us with a very cool video unveiling the naked truth about Emakina…

Emakination 2008 Final from Marin on Vimeo.

For the third year in a row, Emakina supported “Music For Life“, a joint initiative between Studio Brussel and the Flemish Red Cross. As a result of our soup charity, we collected not less than 800 euro to help refugee mothers and children. Be sure we’ll try to break our own record in 2009.

Hot thursday for Emakina agencies. While our colleagues at The Reference were getting pride and glory at the CMS Awards, four valiant Emakinians were running hell on wheels against other media agencies at the ViaMichelin Karting Cup. Congrats to our natural born drivers Antoine, Alain, Florent and Stefan who climbed to highest step of the podium.

At Emakina, we’re very lucky to have an incredible receptionist called Régine. A treasure of patience who is always available to help you solve the frequent day-to-day issues you face in your professionnal life. If we add that we’re now about 150 Emakinians in our Brussels office, you can imagine how efficient Régine must be to serve all of us equally. As we’ve obviously the best receptionist in the world, we created a Facebook group for die-hard fans of Régine. Join us. Even if you never met Régine in real life, she’s worth your membership on Facebook.