Cette année encore Emakina est sponsor officiel d’Interact qui se déroule les 8 et 9 Juin à l’Arts Hôtel de Barcelone. Organisé par IAB Europe, cet événement majeur réunit tous les acteurs de la publicité traditionnelle et online en Europe. Les principaux décideurs des médias et de la publicité y débattront sur la situation et l’avenir de leurs relations. Des experts confirmés seront présents comme Mark Read, directeur de la Stratégie et CEO de WPP Digital, Kamal Bherwani, chef de la direction de Digital Prisa et Marc Bresseel, vice-président du marketing mondial de Microsoft. Ces intervenants participeront  le 9 Juin à la conférence la plus importante qui combinera présentations keynote, débat d’experts et études de cas sur des campagnes publicitaires cross-média innovantes.

IAB Belgium and Emakina announces an impressive speakers round up for the ThinkDigital event on 26 May in Brussels. With “The customer is not your enemy! Friend or de-friend your customer” the congress offers the digital advertising sector the ideal playground to explore, inspire and debate on the digital trends of the future. More than ever, consumers share their opinions about your brand and start interacting with it. No matter the status of these relations, from “married” to “it’s complicated” – the consumer plays with your brand and speaks about it, through the channels of his choice: very attentively on an ordinary pc, on the latest tablet while zapping or just very quick and easy on his mobile: the convergence of media is a fact. How does your company adapt to this revolution in media use by the consumer? How to compose the right digital media mix to develop and improve your customer relations? How to get engagement and return on investment out of your digital customer? IAB ThinkDigital announces an impressive round up of digital experts from Europe, the US and even from behind the Chinese firewall who bring innovative strategies and “why didn’t I created this myself” campaigns to Brussels. Impressive names such as social media expert Olivier Blanchard (the Brandbuilder), ex-Area/Code (Zynga New York) founder Kevin Slavin on tv&digital, Global Emerging Media Director Ciaràn Norris (Mindshare), inspiration from oversees with Eric Phu (DDB Greater China) and Alex West (Mother UK), digital strategist and author of “Personality not Included” Rohit Bhargava (Vice-President OgylvyOne New York), the vision of the advertiser by Jef Vandecruys (AB-InBev New York), and – you would have never guessed – senator Peter Van Rompuy (CD&V) on the impact of happiness in the network society. Join now IAB ThinkDigital on Thursday 26 May in The Egg!

Emakina is this year again official sponsor of Interact which will take place at the Arts Hotel in Barcelona, the 8-9th June. This major event will bring together all the decision makers of online brand advertising in Europe. Senior executives from the interactive online advertising industry and traditional media will come together to discuss and debate the state of their current relationship and their future. Confirmed keynote speakers are Mark Read, Strategy Director and CEO of WPP Digital, Kamal Bherwani, Chief Digital Officer of Prisa and Marc Bresseel, Vice President of Global Marketing of Microsoft. These speakers will take to the stage on the main conference day on 9th June which combines keynote presentations, a panel debate and case studies of successful cross-media ad campaigns from leading advertisers including Diageo and Anheuser Busch. If you subscribe before the 15 april 2011, IAB Belgium allows you to participate for only 999€, this includes the Interact Congress (2 days entrance) and the MIXX Awards Europe (flight and hotel included). For practical informations and subscription follow this link.

The Phare Conference, which took place this Thursday 24, was a big success, speakers were all very inspirational. The event brought together renowned specialists from all over the world, presenting intriguing and surprising ideas on the future of the Internet. Brice Le Blévennec gave a presentation about trends regarding to e-commerce, media, marketing, agencies, the web ecosystem and the new mobile frontier. See you next year and thanks to The Reference for the support.

This Friday, Emakina hosted this year’s Drupal Code Sprint. During the day, a group of international developers got together to get their hands dirty and work as a team on certain topics like Views 3, Services 3, Drupal 7 core, HTML 5, Glossary for D7, Sharepoint and Dita. Pictures by Didier Mission :

Emakina is very pleased to host this year’s Drupal Code Sprint this Friday February 4th. During a Code Sprint, a group of international developers get together to get their hands dirty and work as a team on certain topics. This year, the main sprint topics will be Views 3, Services 3, Drupal 7 core, HTML 5 for Drupal, Glossary for D7, Sharepoint (Drupal integration) and Dita documentation. When? Friday February 4th, 2011 – from 9:00 to 18:00 CET Where? @Emakina For more information about this Code Sprint, the Drupal Dev Night and the Drupal Developer Days main event follow this one and only address.

The MCEI organizes a monthly business lunch where leaders of the Belgian business community and professionals in marketing and communication meets to exchange ideas while listening to an interesting speech from a renown keynote speaker. Next MCEI’s lunch will host our Chief Visionary Officer, Brice Le Blévennec. Predicting the future is a difficult exercise but Brice will attempt to forecast changes and predict trends regarding to commerce, media, marketing, enterprises, agencies, the web ecosystem and the new mobile frontier. This event will take place in a VIP area of the Digital Marketing First, next October 28 from 12:00 to 14h30. Register here.

Phare Conference will bring together renowned specialists from all over the world. This event, sponsored by The Refence, will present intriguing and surprising ideas on the future of the Internet. Ideas that won’t necessarily become reality, but that challenge you to reflect upon the Internet: how it will change our lives as citizens and consumers? The Internet evolves towards being the center of our lives. How will this change the way we will work, play, dream in the future? Brice Le Blévennec will give an expected conference, putting himself at risk by attempting to forecast changes and predict trends regarding to commerce, media, marketing, enterprises, agencies, the web ecosystem and the new mobile frontier. Other speakers will include Adam Greenfield, founder of Urbanscale LLC, Jeremy Keith, author of ‘HTML5 For Web Designers’, Robert Cailliau, human-computer interaction expert and Steve Muylle, PhD, e-business and marketing specialist. This event will take place next February 24 at the Oude Vismijn in Ghent and ticketing just started.

Brice Le Blevennec, CVO The GRP (planning and reflexion group in the media sector) has invited Brice Le Blévennec to join the ‘Media in change : new technologies & creativity’ symposium on technological mutations in the media sector. Brice will particularly focus on the iPad and the new opportunities created by this revolutionary device in the fields of communication and marketing. It is the savior of newspapers, the future of publishing, finally a legal store for music and films, a traffic data generator for mobile operators, messiah of e-commerce mobile, and so much more. Find out by participating to this symposium on Thursday, 23 September at 08:30 at the Sodehotel La Woluwe, avenue E. Mounier, 5 à 1200 Bruxelles.

As marketers, we cannot afford to ignore the power of Facebook. Over 500 million people today have active accounts. Its influence is undeniable as it is increasingly used to promote everything from rock bands to events, insurance to political candidates. While you may recognise the potential of social networking, it can be difficult to know where to start. Emakina’s experts keep up-to-date with Facebook and its constantly-evolving mass of communication tools. We will show you a number of specific campaigns as we explore the Facebook universe. During this Emakina Academy, you will:

Discover all the tools and opportunities that the Facebook platform provides Learn how to determine whether Facebook is suitable for your specific communication Find out how to monitor your Facebook activity and gauge the quality of results Look at previous Facebook campaigns in detail, including their development and results Hear from our clients about every aspect of their Facebook activity

Complete program of the day and registration here.

On 10th June 2010 Keystone Network will organize a conference, followed by a lunch, on the growing influence of consumers. As a customer expert, Keystone Network will share the outcome of ambitious researches, which are dedicated to the understanding of consumers and brands within the digital world. You will discover how genuine qualitative researches help to connect with this new and evolving consumer. Brice Le Blévennec will share his knowledge on the new paradigms, generated by the web phenomenon, which impact the relationship between brands and consumers. He will explain how to go “beyond the brand website”, and how to explore this virtual galaxy. Keystone Network will deliver the keys to apprehend this revolution, based on a consumer-centric approach. Register now When: June 10th, 2010, from 11am to 2pm Where: Kinepolis Brussels – White Hall

Emakina welcomes you to the 20th Emakina Academy conference about new media and digital technologies within the Healthcare universe. Today, most healthcare companies are not yet actively encouraging patients to take appropriate control of their care, consumers often seek the wrong type of information on any kind of media. Educating consumers about health encourages them to be more proactive in making choices about health services, and creating an environment for behavioral change. Emakina Academy Sessions offer you interactive workshops to discuss new business, hot marketing trends, and learn how to take advantage of e-technologies. Now… and tomorrow. Complete program of the day and registration here.

The Belgian Management and Marketing Association (BMMA) has invited Brice Le Blévennec to share with Belgian managers his knowledge on the future of interactive mobile: the iPad. The expectations surrounding the iPad are huge and Brice will mainly focus on the new opportunities created by this revolutionary device in the fields of communication and marketing. It is the saviour of newspapers, the future of publishing, finally a legal store for music and films, a traffic data generator for mobile operators, messiah of e-commerce mobile, and so much more. Find out by participating to this lunch and debate of the BBMA on Tuesday, 15 June at 12:15 at the Conrad (Lobby Lounge), avenue Louise 71, 1050 Brussels.

From 2nd to 4th of june, Emakina and Pixelpark will be present at Interact, the congress for the European online advertising industry which takes place in Barcelona. Emakina and Pixelpark are official sponsors of the fourth edition of this major event which brings together all the decision makers of online brand advertising in Europe. The congress will include thought-provoking viewpoints from key industry players, panel debates from some of the industry’s leading practitioners and the first sight of findings from exclusive research projects. All the latest news from are delegation on Twitter.

Brice Le Blévennec, Emakina’ Chief Visionary Officer gave this interview (in french) during Think Big, the annual event gathering the Digital communication professionals. He elaborates on the future of digital agencies, the new iAd format and his new toy, the iPad.

Brice Le Blévennec will be giving the first keynote at the exclusive Business Meeting about Social Networks and Unified Communications organized by Siemens Enterprise Communications in cooperation with JUST (Joint Users of Siemens Enterprise Communications Technologies). Brice will share his insights with belgian managers about the revolution of the 2010 decade: Social networks. Social networks have become a true phenomenon in our society. Last month, for the first time, Facebook overtook Google in the rankings as the most visited site on the worldwide web. Most companies and organizations are now asking themselves questions about this new form of communication and are looking for a clear strategy to harness its huge potential. Other speakers will include Justin Hunt, founder of ItsOpen, Stephan Moelans and Peter Baeten from Siemens Enterprise Communications. This event will take place next June 3 at 16:30 at the stylish Bloom Hotel in Brussels.

This Thursday 6th of May at 11 am, Top Management & Agoria are bringing together Top Management & IT into a one-day seminar presented by CEOs and CIOs. These speakers will explain how they approach the Digital Natives with pragmatic actions and will share their prospective views by enlarging the perspective on the digital market evolution. The Digital Native task force of Emakina Group will be represented by Brice Le Blévennec who will share his knowledge about information architecture and communication platforms for enterprises. When : May 6, 2010 at 11.00 a.m. Where : Brussels Diamant Conference Center Registration here.

Emakina presents Think BIG! the greatest Digital Marketing Event in Brussels, next Thursday 6th of May. 5 reasons why you had to subscribe yesterday (but feel free to do it now!): 1. Enjoy creative showers from Scandinavia with Gustav von Sydow (Burt), from the East with Tim Cheng (Tribal DDB) and Belgian top agencies,… 2. Eat social media with Andrew Grill (when social meets mobile) and an exclusive duo-presentation from Belgium social experts Steven Van Belleghem (Insites) and Clo Willaerts, or when a conversation manager meets women;-). 3. Explore the treasure of data with Eric Pinson (Isobar France). 4. Discover the next big thing: behavioral advertising with Josie Howard (Microsoft UK), ‘Google not customer centric! Data centric!’ with Olivier Zimmer or digital signage with Benoit Van Cottem (Posterscope). 5. And of course, debate on the agencies model of 2012 with agencies like Emakina and our digital native expert Brice Le Blévennec that will present the future of interactive marketing. Join the 300 participants at this IAB top event by registering here.

The 4th of May BAQMaR & Febelmar will give the stage to 10 marketers, advertisers and researchers who are willing to share their “Vision on the future of marketing or research” during an inspirational session. Brice will be one of them with a sharp and sexy presentation about the future of… Web, Mobile, Enterprises, Marketing, Media, Commerce and Agencies. Do you want to see these heroes at work and get inspired? Register today for this event! When: The 4th of May at 19:00 Where: in Brussels (Area42)

What’s running behind the curtains of successful websites? The answer is simple: content management. Yet how can you manage online content in a cost efficient way and avoid the webmaster bottleneck? How can you manage web content in multiple languages? Or approve web content according to complicated communication policies? How can content management integrate with CRM systems, web analytics and search engines? How can you speed up content publishing and time-to-market of websites? Find out all of this and more during this Content Management Forum, an all-day event that will include a session by Philip Achten, our Technical Consultant at The Reference. He will explain how The Reference realized the intranet and knowledge base of Attentia based on Sitecore CMS with a taxonomy and facetted search. Register here.