Today, the radio program interMédias presented by Alain Gerlache will talk about the boom of digital applications for mobile devices and smartphones. All manufacturers develop their application stores for phones or tablets. What happens next in this growing market? You’ll find out with a panel of experts, including Michaël Totta, head of Emakina/Digital Applications. Listeners can ask questions via chat on the show’s website : http://www.rtbf.be/intermedias. This Friday 11/03 between 09:15 and 09:45 on La Première. Michaël Totta, head of Emakina/Digital Applications

PUB and BFM Today recently invited Brice Le Blévennec for a filmed interview on the inertia of traditional media. How can press groups and advertisers adapt themselves to better respond to the evolution of society? Our visionary of the world of communication underlined the many rear guard actions taken by the sector. “The media must change their way of operating”, he says “The world has changed, habits have changed and readers have changed too. The future is now in the hands of a new generation, that of the digital natives, those who have never known life without the cell phone.” You can review Brice’s baleful interview on the BFM website. To continue thinking on these lines, here is a recent presentation of Brice Le Blévennec on the future of communication and the media entitled “Looking at the future?”

In its January issue, Women’s magazine Gael published a trend-watching report on the biggest trends-to-be for 2010. The report focused on the shift in consumer behaviour, values and communication. As often, the team of Emakination was consulted, resulting in a page-long interview with Amélie Sainthuile, strategic consultant at Emakina/Think. In the interview, Amélie explains the values advertisers will have to take into account while mapping out their future campaigns: authenticity, crowd-sourcing, eco-responsibility, local consumering,… “Sharing becomes a fundamental value” explains Amélie, “the Internet becomes more and more a guide for all sorts of consumers. A clear example of this is the success of online community platforms such as Yunomi.be.” Read full article (in French) here…

A few weeks ago, Media Marketing asked our expertise center Emakina/Media to extract the pith and marrow of the Metriweb ranking in 2008. The result is very insightful article about five major trends our experts detected on the Belgian Internet scene. Download this paper in French or in Dutch and tell us in the comments what you think about it.

IT Professional - one of the many magazines we read carefully at Emakina - has a very interesting article if you plan to implement a new content management system in 2009. Read it here.

If you live in Belgium you definitely should attend this Brussels’ chapter fifth edition of Yulbiz, an occasional gathering for professional bloggers, this saturday september 20th from 4PM to 8PM at this new trendy place for digital art, iMal, located 30 Quai des Charbonnages, 1080 Brussels. It is organised by Vinch, one of Belgium’ most famous blogger and Emakina fellow. For this edition Vinch cooked up an interesting agenda, with presentations from DoYouBuzz (4.30PM), Doxys (4.50PM), Cityplug (5.10PM), iStockCV (5.30PM) and a demo of the new Spore video game by Electronic Arts (5.50PM) ; contests by CineNews (free movie tickets) and ContactOffice (free Advanced accounts)! Vinch will also distribute Packman Tees to the game top players (more explanations). If you are coming, please join the Yulbiz Brussels Facebook Group.

We’re very excited to announce today the birth of Emakina/Media. This new company within Emakina Group is the first Belgian media agency that will be fully dedicated to digital media only. Emakina/Media will act as an independent entity under the “Emakina Group” umbrella. Its team of experts will cover the full spectrum of new media through an extended portfolio of services including strategy, production and media buying. This way, we want to create for advertisers the opportunity to integrate online more efficiently, from the early stages of an advertising campaign and without any compromise with traditional media. Emakina/Media will be run by Isabelle Driege (no doubt you know her if you’re in the interactive media business) with the double position of Partner and General Manager. Isabelle started out her career in 1999 at @dnet. She participated then as Account Director to the creation of the Belgian subsidiary of Hi-Media, one of the largest online advertising sales houses in Europe. In 2003, she left for MSN Belgium before joining Aegis Media where she founded the Belgian interactive division of this international network. The launch of Emakina/Media strenghtens our positioning as a full service interactive agency with all the in-house capabilities to address any creative, technological or strategic challenge. Check out our official press release for further information.