La campagne “Test-Achats” réalisée par Emakina  vient de remporter une médaille de bronze aux MIXX Awards 2011. La campagne pour la première association belge de consommateurs a été l’une des 18 finalistes dans la catégorie  ”Direct Response and Lead Generation». Avec 63 votants, “Test-Achats” remporte ainsi la médaille de bronze, une véritable reconnaissance pour cette campagne placée sous l’angle de [...]

Emakina’s case “Test-Achats / Test Aankoop” won a bronze medal at the MIXX 2011 awards. The campaign for the leading Belgian consumer association was one of the 18 finalists in the category ‘Direct Response and Lead Generation’. Out of a total of 63 participants,  winning the bronze award is a fine recognition of the creative [...]

Le tandem Design is Dead/Emakina.FR a été une nouvelle fois récompensé et décroche un Webby Awards avec l’attribution du prix “Official Honoree” dans la catégorie NetArt pour le projet de musée virtuel MONA. Présenté à San Fransisco lors du lancement d’Internet Explorer 9 Beta, MONA, the Museum of Neverending Art. est un musée virtuel collaboratif qui a attiré 80 000 visiteurs uniques lors de son premier mois de lancement. Les internautes ont contribué à la création de 50 000 oeuvres générant plus de 120 000 pages vues. “Microsoft avait sollicité la créativité de plusieurs agences à travers le monde en leur laissant carte blanche” explique Frédéric Bojman, responsable marketing Internet Explorer chez Microsoft. “Le projet présenté par Emakina.fr et Design is dead a très rapidement attiré notre attention : il permettait de laisser les internautes jouer avec la toile, tout en illustrant les qualités techniques d’Internet Explorer 9 – la rapidité notamment. Ce qui est d’autant plus intéressant, c’est de voir que ce public virtuel a réellement joué le jeu. Nous sommes très fiers, au travers de ce projet, de permettre à nos partenaires français de démontrer leur créativité et leurs compétences techniques.” En 2010, Emakina et Design is Dead avait déjà décroché un «Official Honoree» aux Webby Awards pour “deFilharmonie for Kids“. Organisés aux Etats-Unis par l’Academy of Digital Arts and Sciences, les Webby Awards, surnommés les “Oscars de l’Internet” par la presse américaine, consacrent chaque année les idées les plus innovantes dans le monde de l’Internet à l’échelle mondiale.

The tandem Design is Dead/Emakina.FR has won the prize ‘Official Honoree’ in the Netart category for MONA, the Museum of Neverending Art. This is a collaborative virtual museum that has been entirely been developed in HTML 5. It has been presented in San Francisco for the launch of Internet Explorer 9 Beta. MONA, which is designed to be a virtual artistic play garden, has attracted 80 000 unique visitors in its first month. Surfers have contributed to the creation of 50,000 works of art, which has led to over 120 000 viewed pages. “Microsoft had asked several agencies in the world to let their creativity flow. They all got carte blanche”, explains Frédéric Bojman, the Internet Explorer marketing manager at Microsoft. “The project presented by Emakina.FR and Design is Dead has very quickly attracted our attention because it allows surfers to play with the canvas, and because it illustrates all the technical qualities of Internet Explorer 9, and in particular its speed. And it’s even more interesting because the virtual audience has really played the game.” This is not a first for Emakina: in 2010, Design is Dead had already won an Official Honoree prize at the Webby Awards for ‘deFilharmonie for Kids’.

Le jury des IAC Awards vient de rendre son verdict aux Etats-Unis : Emakina Group reçoit 3 nouvelles distinctions qui récompensent le musée virtuel MONA de Microsoft, le travail de repositionement de la marque Schweppes et la campagne Powerade sur Facebook. Le projet MONA (Museum Of Neverending Art), musée virtuel collaboratif, a été couronné par un « Best Arts Interactive application » : imaginé par le tandem Design is Dead/Emakina.FR pour accompagner le lancement d’Internet Explorer 9 de Microsoft. Mona est destinée à vivre indéfiniment et constitue une grande œuvre d’art collaborative mondiale. Emakina / Agency remporte un « Outstanding Integrated ad campaign » qui récompense le travail de repositionnement qui a été effectué sur l’identité de la marque Schweppes. L’agence a revu l’identité des différentes gammes, a modernisé le logo, produit une série de films et visuels pour toute la gamme, développé du matériel POS, event, activation, on-trade, off-trade et a mis en ligne le nouveau site web de Schweppes Europe agrémenté d’une campagne sous la forme d’une vidéo virale et d’un concours d’activation utilisant largement les médias sociaux. Aujourd’hui, ce repositionnement sert de guide aux agences en charge de la communication de Schweppes en Europe. Enfin, l’application Facebook créé par Emakina.FR pour Powerade a reçu un « Outstanding Social Media campaign ». Le jeu, qui offre la possibilité aux internautes de défier leurs amis sur un terrain virtuel, a pour objectif de susciter l’intérêt de tous les passionnés de sport et de football, et de les sensibiliser aux bienfaits d’une boisson sportive comme Powerade. En moins de 6 mois, 98.000 joueurs ont été enregistrés sur l’application Facebook « Football Challenge Powerade » avec une moyenne de 400 matchs par joueur. De plus, 130.000 utilisateurs ont partagé la campagne sur leur Mur Facebook. Organisés chaque année aux Etats-Unis par la Web Marketing Association, les IAC Awards distinguent chaque année les meilleures campagnes créatives sur Internet au niveau mondial. Retrouvez le palmarès complet des IAC Awards.  

The jury of the IAC Awards has just delivered its verdict in the States. Emakina Group has received three new distinctions, for MONA, Microsoft’s virtual museum, the repositioning of the Schweppes brand and the Facebook campaign for Powerade. MONA, the Museum of Neverending Art is a collaborative virtual museum, imagined by Design is Dead/Emakina.FR for the launch of Microsoft Internet Explorer 9. At the IAC it won the prize for Best Arts Interactive application. This museum is designed to live forever and is a grand work of international collaborative art. Emakina/Agency has won the prize of Outstanding Integrated ad campaign for its repositioning of the Schweppes brand. The agency has given the different ranges a new identity, has modernized the logo, has made a series of films and visuals for the entire range, has developed POS, event, activation, on-trade, off-trade and has put the new website for Schweppes Europe online, with a viral video campaign and an activation contest that used a lot of social media. Today, this new positioning is the guide for all communication agencies with which Schweppes works in Europe. And last but not least, the Facebook application that Emakina.FR has made for Powerade, has received an Outstanding Social Media campaign award. This game offers users the opportunity to challenge their friends on a virtual field. It is designed to get the attention of sports and football fanatics and point out the benefits of a sports drink such as Powerade. In less than 6 months, 98.000 players have registered for the application, called Football Challenge Powerade. On average, each player played 400 matches. And no less than 130.000 users have shared the campaign on their Facebook wall. The IAC Awards are yearly awards organized by the American Web Marketing Association. They award the best creative Internet campaigns in the world.

We’re very proud! The jury of the Summit Emerging Media Awards (SIA) has awarded Emakina for its rebranding of the Schweppes brand. We’ve been chosen as the 2010 Visionary Winner, the highest award of the competition. The MySite platform by Truvo and the MONA campaign for Microsoft have also received prizes. Emakina/Agency has received the Visionary Award (the equivalent of Best of Show) in the Consumer Integrated Campaign category. This award recognizes the outstanding repositioning work the agency has done for the brand identity of Schweppes. Truvo’s MySite platform has won the Innovator Award (the equivalent of Gold). MySite is a toolbox with which advertisers can develop the brand experience of their company on the site of the Yellow Pages themselves. The Museum of Never-ending Art (MONA) has won the Leader Award (equivalent of Silver) in the Experiential Marketing category. MONA is a participative virtual museum, made by the tandem Emakina.FR and Design is Dead. The museum opened its doors at the occasion of the launch of Internet Explorer 9 by Microsoft. The museum will continue to exist and will house an impressive collection of international collaborative art.

« Mon Hémophilie », the information website for haemophilia patients and their friends and family designed by Emakina for Baxter, took first prize at the latest Interactive Media Awards. “Mon hémophilie” was designed as an information and support platform for haemophilia patients and their friends and family. The website contains clear and complete information about this hereditary illness and is adapted to the needs of patients and their specific situation in different phases of their life. “Mon hémophilie” also offers video testimonials of patients talking about their experiences and interviews with specialists. In addition, the website offers a handy “toolbox” with practical information cards to download, useful links and addresses, and answers to the questions most frequently asked by visitors. “We are immensely proud of this award, which is the crowning of a project dedicated to offering high-quality information with respect for the patient,” says Vanessa Counaert, Senior Product Manager Haemophilia at Baxter. “With this website Baxter shows its dedication to the search for a better way to control and treat haemophilia.” The international IMA jury gave the information platform 489 out of a possible 500 points and presented it with a “Best in Class Award” (equivalent of Gold). “Mon hémophilie” was chosen from among 65 contenders in the category “Pharmaceutical.” The jury based the score and its decision on five specific criteria: its content, its design, its functionalities, its usability, and its conformity to standards. The Interactive Media Awards take place in the US every year; they reward the best creative campaigns on the Internet worldwide.

We’re very proud, Emakina has just received five awards at the recent W3 Awards in the States. - Gold Award in the Food and Beverage Category for the website Nescafé. This innovative site allows users for instance to create their own coffee mug. - Gold Award in the Music Category for the website of singer-songwriter Axelle Red. The jury particularly liked the creative work and the innovations in the field of user experience, that were custom-made for this site. - Two Silver Awards in the Community and Consumer Goods Categories for the community platform Yunomi for Unilever. This platform is the one-stop website for women who want to read and write touching, interesting stories and practical tips. - Silver Award in the Directory Category for MySite by Truvo. This is a platform where advertisers can develop brand experiences by creating their own website within the pages of the Truvo website. The W3 Awards honours creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites. The W3 is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Each week the staff selects the “crème de la crème” of marketing innovation. Great news, this week, the editor of Cream chose Emakina’s work on Schweppes rebranding, and it’s activation campaign “Schweppesonality”, as  Campaign of the Week. Here is the blog post.

The jury of the Interactive Media Awards recently awarded the Emakina/Agency team with two ‘Best in Class Awards’ for their work to re-brand Schweppes. These awards reward the global rebranding work Emakina/Agency has done on the identity of Schweppes. The international IMA jury gave us a total of 491 points out of 500, rewarding our rebranding work with two “Best in Class Awards” (the equivalent of Gold), in the categories “Food/ Beverage” and “Retail”.

Emakina/Foundation has won an Outstanding Achievement Award for the website of the Close the Gap project at the recent Interactive Media Awards. Close the Gap is an international not-for-profit organisation that wants to bridge the digital divide in the world by offering high-quality computers. The computers are reconfigured and are used for projects in the field of education and IT-development in developing countries. Thanks to the donations of numerous companies, Close the Gap has been able to deploy tens of thousands of PCs, allowing local organisations to develop its IT skills. Even though the projects selected by Close the Gap appear to be very diverse at first, they all have one thing in common: they all help individuals and their communities to make progress by using new technologies. Emakina/Foundation, which voluntarily supports humanitarian or cultural projects, has recently set up a partnership with Close the Gap to develop their new website. This new collaboration with Emakina is the starting point of a new strategic partnership for this organisation that has recently been recognized by the Department of Public Information network of the United Nations.

The jury of MIXX Awards has just announced its verdict revealing some brilliant results for Emakina regarding the Yunomi community platform it developed for Unilever. Emakina is awarded with a Silver MIXX Award, the first price in the category ‘Direct Response’. Whereas Unilever Benelux receives the award for E-Advertiser of the Year, because they dare to invest in a digital project like Yunomi. “Yunomi has become a success because we really respect the women on the platform, listen to them and make them important. We work on that relation on a day-to-day basis with our editorial team and create content that is really appreciated. And off course because Unilever dare to invest in an all-digital concept” comments Raymon de Kruijff, managing director of Emakina.NL. Michon van Doorn, Multi-brand Platform Manager Unilever Benelux shares her thanks: ”This is a nice recognition of our digital strategy and above all for the work of the Yunomi team. And the enthusiasm of the Yunomi members once again illustrates the success!” A double winning that rewards the extraordinary results of this online community. Congratz!

The American WebAward have recently been announced. The results of the jury? Emakina has received four awards, the same result as last year. An update… - The community platform Yunomi of Unilever Benelux has won the mention ‘Outstanding Website’ (equivalent of Gold) in the Community category. To put it in the words of the Web Marketing Association jury: “Great colors. Great interactivity. Great bonuses. It’s a dynamic community and that is reflected in the look-and-feel. Yunomi is a very nice rendition of a growing trend towards fan and loyalty sites. Everyone should do that!” - The website of singer Axelle Red has won the ‘Outstanding Website’ in the Music category. The site is as easy to use as an iPod and with just one click you can start music and video. - The prize ‘Standard of Excellence’ was for the Brussels restaurant site WOOD. This immersive website is conceived as the natural and vegetal extension of the brand’s universe. A much appreciated and welcome award for a project that was already nominated at the Webby Awards. - JUSTPROUD has won an ‘Outstanding Achievement’ in the Fashion of Beauty Standard of Excellence category. JUSTPROUD is a community webite, a place where young talents who want to make it in the world of fashion meet up: designers, models, photographers, make-up artists,… Congratz !

Emakina has won an IMA Best in Class Award for MySite by Truvo, in the category Search Engine/Directory. Thanks to MySite, advertisers can now use a toolbox with which to build brand experiences online by creating their own website within the website of the Yellow Pages. The intuitive user interface and the numerous modules of the platform not only allow the advertiser to design his site, he can also take care of maintenance and personalize his site, without needing to have any technical knowledge. Ever since the initial launch of the site, new functionalities have constantly been added in order to increase the possibilities: creation of domains and sub domains in order to increase the results of search engines, a library containing 69 predefined and customizable themes, maps of the company, links to the main social networks (Facebook, Twitter, Delicious, Netlog,…), interactive videos, brochures, coupons, ratings and reviews,…

Design is Dead’s KIDsite for deFilharmonie keeps on hitting the jackpot! After scoring an “Official Honoree” distinction at the latest Webby Awards, the childfriendly website now won a “Best in Class” award and the maximum jury score at the recent Interactive Media Awards. With a score of 500 points out of 500, the jury made it quite clear that this educational and entertaining kids site about classical music stood out in the categories “arts & culture”, “kids” and “music”. Let’s keep those trophees coming!

De internationale jury van de IMA bekroonde Yunomi met maar liefst 480 van de in totaal 500 te winnen punten, waarmee Yunomi de ‘Best in Class Award’ won in de categorie ‘Community’. Deze prijs werd eerder toegekend aan Facebook. In het continu veranderende medialandschap wordt het steeds moeilijker om een duurzame relatie met de doelgroep op te bouwen. Daarom introduceerde Unilever Benelux een multi-brand community platform waarmee op basis van relatiemarketing wordt gebouwd aan trouwe klantrelaties in de Benelux. Emakina ontwikkelde dit multi-nationale platform door en voor vrouwen: elke vrouw kan zelf haar steentje bijdragen. Het belangrijkste onderdeel van Yunomi is de online community waar vrouwen ontroerende, interessante en inspirerende  verhalen kunnen lezen of zelf schrijven. Ze kunnen er ook persoonlijke ervaringen, recepten en praktische tips uitwisselen. Uniek aan Yunomi is dat de leden worden beloond voor hun deelname: door actief te zijn (artikels schrijven, reacties posten,…) sparen ze Nomi’s die ze elk kwartaal kunnen inwisselen voor een leuke prijs. In de dagelijkse rubriek ‘Vrouw van de dag’ deelt een lid haar persoonlijk verhaal met alle Yunomi-leden uit Nederland of België. De Interactive Media Awards worden elk jaar in de Verenigde Staten georganiseerd en bekronen de meest creatieve internetcampagnes ter wereld.

Yunomi has just won the highest award at the recent Interactive Media Awards. By attributing a dazzling 480 points in 500, the international jury of the IMA awarded the Yunomi platform with a ‘Best in Class Award’ in the category ‘Community’. This online community, created and updated daily by Emakina, allows users to consult practical articles, share personal experiences and discover new recipes to save time or to be more efficient in their professional lives. Every day a member is put in the spotlight and gets an opportunity to share her experiences with the other visitors. For each type of interaction with the site, visitors receive loyalty points that can then be exchanged for product vouchers or gifts.

As you may know, Brussels Airlines has been crowned “Belgium’s most user-friendly website” by the Usability Awards. The Web Usability Blog has post an article that analyses the solutions implemented by Emakina for this website in terms of usability. Click here is you want to know “What’s so good about the Brussels Airlines website?“

On 24 June, the ABCI (the Belgian Association of Internal Communications) has awarded its Grand Prizes. And the number one winner for the best Intranet is Belgacom’s new intranet portal. This new portal has been conceived and integrated by Emakina. Employees of Belgacom use it on a daily basis. The portal is an integrated toolbox, a one-stop shop for all different functionalities. Before, the information had to be found on the different intranet sites. Particular points of interest were the ergonomics and the information structure. The homepage has become a single point-of-entry which allows users to easily find the information they are looking for.